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Google postpones third-party cookie phase out
As Google announces a further delay to the deprecation of third-party cookies on Chrome, our CEO Jon Mew urges the industry to not lose momentum and prepare now.
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Directory of targeting & measurement tools
Testing alternative solutions to target and measure your campaigns is essential ahead of Chrome’s cookie deadline. Get acquainted with cookie-less products that are currently in the market - this directory pulls together what’s on offer from IAB UK members, as well as who you should get in touch with at each company.
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Cookieless checklist for advertisers
We’ve worked with law firm Bird & Bird to create a checklist of eight essential questions advertisers and agencies should ask prospective vendors when it comes to selecting the right cookieless technology for their objectives.
Are you up-to-date?
Catch up on the latest news relating to the deprecation of third-party cookies, plus explore guides and resources from IABs and the wider industry to help you prepare your business.
Understanding the post-cookie digital ecosystem
![Audiences](/sites/default/files/styles/card_image/public/card/2023-05/3%20col%20linked.png?itok=0Ci10uu0)
Linked audiences
Linked audiences relate to strategies where publisher and advertiser audiences can be directly linked using an identifier at a 1:1 level
Learn more![Audience members](/sites/default/files/styles/card_image/public/card/2023-05/3%20col%20unlinked.png?itok=TuMl5YhV)
Unlinked audiences
Unlinked audiences relate to targeting strategies where there is no ability to directly link a publisher's audience to the advertiser’s audience
Learn more![Audiences](/sites/default/files/styles/card_image/public/card/2023-05/3%20col%20browser%20and%20os.png?itok=G58E0uvI)
Browser / Operating System-Linked audiences
Find out more about environments where a browser or operating system links a publisher and advertiser data
Learn more![IAB UK member at an event](/sites/default/files/styles/resize_900/public/section_image/fotm%20training%20%281%29.png?itok=QBEt4hAL)
IAB UK Training: The future of targeting & measurement
In this online course, we outline the implications of the deprecation of third-party cookies and other identifiers and look to the future of targeting and measurement. A great course to build up your knowledge and get familiar with different options.
Post-cookie advice from our members on The IAB UK Podcast
From Teads on post-cookie readiness to Google on privacy-first targeting solutions, head to The IAB UK Podcast for advice from our members.
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What's next? Targeting & measurement FAQs
Need a refresher on what’s happened to date and why third-party identifiers are being phased out? We round up what you need to know and break down the key facts with FAQs to ensure you’re up-to-date.